We held our first event in the ‘How do you build a food
& drink brand with impact?’ series on 27th November in Bath, and
brought together experts from design and marketing, intellectual property and
food and drink producers.
L-R: Amanda Stansfield; Bob Mytton; Alison Chapman; Caroline Brooks
The audience heard some great insights from the panel about
flexing to your opportunities; the importance of timing for international trade
mark registrations; selling your story; letting your customers see your product;
and help people easily identify your product.
We would like to thank the panel (below) for their time and insights
and to Steve Ashworth for facilitating the discussion.
Alison Chapman – Harry’s Cider
Amanda Stansfield – Granny Gothards Ice Cream and PROice
Bini Ludlow – Bini Fine Foods and Sweet Cumin Cookery School
Bob Mytton – Mytton Williams
Caroline Brooks – Abel + Imray
L-R: Bini Ludlow; Steve Ashworth
The comments we received from the audience were fantastic
“Professional, informative, helpful – worth the journey”
“Learned loads about brand protection, which had previously
only been at the edge of my radar”
“Wow – what a fabulous and inspiring event – I got some much
out of this”
“Very interesting – having a panel was really enjoyable”
“A very good panel of engaging speakers”
There are 3 more events planned in this series, including a
London event that will take a wider look at the types of intellectual
property and their uses in the food & drink sector.