Craft brewers are synonymous with innovative names for beers – but what happens when their brands clash with the registered trade marks of big names?
We take a look at some of the quirkier times craft brewers have come up against big boys like Hugo Boss, Pepsi and even Elvis – with some surprising results...
This article by Danielle Cooksley was originally published on 11 June 2020 as part of the CITMA 'Protecting food & drink brands' campaign.
You can read the full article on the CITMA website HERE.
